Chris Holben Named New RSE President

Runyon Saltzman & Einhorn, Inc. (RSE), one of Sacramento’s oldest and largest communications firms, today announced a strategic management shift, naming Christopher S. Holben as its president and public relations director. He replaces Estelle G. Saltzman, who is now chair of the board. The move reflects a long-term plan to ensure the continued success and growth of the firm.

Rounding out the leadership roster are Jane Einhorn, client service/business development director; Scott Rose, public affairs director; and Paul McClure, advertising director. All five executives are owners/principals of the firm.

Before joining RSE in 2003, Holben was the senior vice president of public affairs at Hill & Knowlton, Inc. (H&K) where he directed that firm’s statewide California public affairs practice. Previously, he was the undersecretary of the California Trade and Commerce Agency in the administration of former Governor Pete Wilson. He had also advised Governor Wilson and the agency’s secretary on international trade, business development and marketing and tourism issues, had served as the Governor’s deputy director in Washington, D.C., and earlier, assisted then-Senator Wilson.

“Chris came to work for us at a time of significant change and has been a key player in helping us grow over the past decade. He’s a terrific leader and will continue to represent us well in the community,” said Saltzman, who will remain active in the firm.

With practice areas in advertising, public relations, social marketing, public affairs, social media, branding and Web design, RSE billed approximately $48 million in 2012 and has a wide range of clients. Prominent among them are the California Department of Public Health, Network for a Healthy California (childhood obesity campaign), JACO Environmental (refrigerator recycling campaigns nationwide), the California Mental Health Services Authority (anti-mental health-stigma initiative), the Niello Company, Radiological Associates, and the California Exposition & State Fair.

RSE was founded in 1960 by the late Jean Runyon who died in 2009. Saltzman, a former journalist, joined Runyon in the early 1970s and was instrumental in establishing the firm’s social marketing practice.

“I look forward to working with my colleagues to ensure a bright future for RS&E and to expand upon the legacy of our founder, Jean Runyon,” said Holben.

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