Senior Media Data Analyst

Location: Sacramento, CA
Employment Type: Full-time
Salary Range: $75,000 – $89,000

Job Summary

We’re looking for a Senior Media Data Analyst to join our team and take the lead in shaping how we measure and optimize media performance. We are a forward-thinking advertising agency dedicated to driving results through data-driven strategies and innovative campaigns. Our team thrives on collaboration, creativity, and a commitment to exceeding client expectations.

As a Senior Media Data Analyst, you will be a key player in driving campaign success by leveraging data insights, implementing advanced tracking solutions, and presenting actionable recommendations. You’ll work across digital platforms, develop cutting-edge dashboards, and educate our agency on the power of analytics.

Key Responsibilities

Utilize your strong knowledge of all digital platforms, including Google Ads, Meta, and programmatic advertising, to lead data analysis and reporting efforts.
Apply expert knowledge of Google Tag Manager, Google Analytics, and data visualization tools to track, monitor, and optimize campaign performance.
Build event-based tracking solutions and implement pixels in Google Tag Manager to enhance tracking accuracy.
Lead all media analytics and reporting efforts, including educating team members on analytics and best practices.
Create dynamic media reporting dashboards (online and offline) using tools like Looker Studio, Power BI, and Tableau.
Monitor and optimize paid media performance, ensuring campaigns meet and exceed established KPIs.
Deliver compelling presentations on paid media performance, providing in-depth analysis, insights, and actionable recommendations.
Manage UTM tracking efforts and oversee the agency’s asset management process to ensure seamless campaign execution.

Qualifications

Proven experience as a media data analyst or in a related role.
Strong understanding of digital advertising platforms and analytics tools.
Advanced skills in Google Tag Manager, Google Analytics, and data visualization platforms.
Experience building and managing event-based tracking systems and implementing pixels.
Exceptional analytical skills with the ability to translate data into actionable insights.
Proficiency in creating dashboards and visual reports using tools such as Looker Studio, Power BI, or Tableau.
Excellent communication skills with the ability to educate and present complex data clearly.
Strong organizational skills with experience managing UTM tracking and asset management processes.

What We Offer

Unlimited vacation (yes, really).
Matching 401(k) to help secure your financial future.
Comprehensive health plans, including medical, dental, and vision coverage.
Hybrid work policy for local candidates, with flexibility to support work-life balance.
Work in a collaborative and innovative environment.
Opportunity to shape the future of media analytics at our agency.

How to Apply

Submit your resume and a cover letter detailing your experience and achievements in media analytics to hr@rs-e.com.

About RSE

Runyon Saltzman, Inc. (RSE), headquartered in Sacramento, CA, is a full-service communications agency offering brand development, social marketing, strategic planning, advertising, digital marketing, public relations, crisis communications, and community engagement.

At RSE, we believe hard work is as important as heart work. We take pride in promoting products and services that aim to make people’s lives better. This mindset drives everything we do, from inspiring audiences to choose healthier options to motivating them to support important causes. Our goal is to help clients make a meaningful impact on the world, and in doing so, we leave our own mark.

Our Commitment

Inclusion and diversity are fundamental to our culture and core values. We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at RSE has the responsibility to create and sustain an inclusive environment.

Equal Employment Opportunity Statement

RSE is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, pregnancy, gender, gender identity and expression, religion or sexual orientation.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

RSE is committed to providing veteran employment opportunities to our servicemembers.

Accommodation Statement

RSE is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by RSE and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with RSE and have accommodation needs for a disability or religious observance, please send us an email or speak with your recruiter.

Other Employment Disclaimers

Employment with RSE is for no specified period of time. Employment with RSE is “at-will,” meaning that either the employee or the company may terminate employment at any time and for any reason, with or without cause. Although job duties, title, compensation, and benefits, as well as RSE’s personnel policies and procedures, may change from time to time, nothing in this disclaimer or any policy of RSE shall be interpreted to conflict with or to eliminate or modify in any way, the at-will employment status of RSE employees.

Job descriptions typically change over time as requirements and employee skill levels change. Supervisors may revise and/or add duties to reflect these changes. RSE retains the right to change or assign other duties to this position.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
RSE participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States. For more information about E-Verify, please go to www.dhs.gov/e-verify.