Association of California Water Agencies

The Water Tax Facts campaign was launched to help ACWA engage influential business organizations with constituents impacted by the outcome of the legislation. To provide information about safe drinking water funding alternatives and the water tax proposal, we created WaterTaxFacts.org, a highly targeted digital and social marketing plan, and an email campaign designed to keep coalition members in the loop on throughout the effort.

In the final hours of the legislative session, the administration and legislative leaders coalesced behind the approach espoused by ACWA and others to allocate several funding sources including carbon tax credits to provide safe drinking water for all Californians.

RSE supported the joint efforts of ACWA and the Northern California Water Association (NCWA) to advance Voluntary Agreements, a science-backed program habitat improvement projects, adaptive flows, and funding derived from collaboration of water agencies, local governments, and conservation groups. We created a logo and microsite to host the key information on the initiative, distilling the vast amount of language into an easy-to-understand format for stakeholders involved. RSE relied on primary research among frequent voters to identify broad support for the Voluntary Agreements and create the most salient messages.