Delta Dental — Smile, California
Medi-Cal Has Dental Covered
Giving California something to smile about.
Informing people about health benefits they didn’t know they had is a surefire way to bring a smile to their face. Making it a piece of cake to understand and access these benefits? Even better! Partnering with Delta Dental, we set out to encourage Californians covered by Medi-Cal to take advantage of the dental benefits provided to them in their plans. With a simple, easy-to-navigate website as our anchor, we’ve promoted a wide variety of oral care initiatives in an inviting, friendly way and encouraged people all over the state to visit a dentist, and “Smile, California”!
Results
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Find a Dentist Clicks692,451
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Material Downloads176,146
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Website Visits1,259,606