Delta Dental New York

All Smiles Welcome

Smiles made for New York.

It’s all smiles in New York! When Delta Dental became the provider for the Capital District Physicians Health Plan’s Medicaid members in New York State we helped get the word out with our “All Smiles Welcome” campaign. Our goal was to make accessing dental care as easy as possible for plan members, so we designed a fresh, easy-to-understand suite of promo materials alongside a social media push, both geared to create awareness and help busy parents schedule appointments for their kids.

To spread the word about the switch to Delta Dental, we created a range of collateral items to distribute through provider’s offices.