Delta Dental — Smile, California

Medi-Cal Has Dental Covered

Giving California something to smile about.

Informing people about health benefits they didn’t know they had is a surefire way to bring a smile to their face. Making it a piece of cake to understand and access these benefits? Even better! Partnering with Delta Dental, we set out to encourage Californians covered by Medi-Cal to take advantage of the dental benefits provided to them in their plans. With a simple, easy-to-navigate website as our anchor, we’ve promoted a wide variety of oral care initiatives in an inviting, friendly way and encouraged people all over the state to visit a dentist, and “Smile, California”!

Results

  • Conversions to the Find A Dentist tool
    371,800
  • Total downloads
    68,019