CA Department of Motor Vehicles

Meet the next generation of identification.

Real results for Real ID.

Soon, everyone (yes, even Santa Claus) will need a REAL ID or another form of federal identification to fly domestically, visit a military base or enter federal facilities. We teamed up with the California Department of Motor Vehicles to educate Californians about the many benefits of upgrading to a REAL ID and to debunk the myths of it being a difficult, time-consuming process.

During the first two years of our partnership with the DMV, more than 5.5 million people made the upgrade to a REAL ID.

We developed a suite of engaging ads – hundreds in total – reflecting the diverse population of the state.

Our creative team found fun ways to highlight the benefits of a REAL ID – in every season.