California COVID-19 Campaign

The COVID-19 pandemic has touched each and every one of us. It’s affected family, friends and communities and disrupted the world. We believe in the power of communications to change behavior and are honored the State of California asked RSE to create the most complex and important public health campaign In California’s history. During the different phases of the pandemic – safety, reducing surge numbers and vaccinations – our campaign messages have evolved and changed all while recognizing the diverse population of California. Our messaging is delivered in 12 different languages through a myriad of different channels including social, digital, broadcast and outdoor along with community outreach through leaders and social influencers. It goes without saying, the campaign to end the pandemic is one of the most important works RSE has ever been involved with and we are proud to be a part of it.